Contact
Admissions
JSF Travel & Tourism School
Tel.: +34 871 15 99 83
Mail: admissions@
Introduction
Participants
Why choose it
Structure & Calendar
Methodology
Round Table Sessions
Faculty
Admissions
Testimonials
FAQs
A New Understanding of Leadership in the Travel and Tourism Industry
As a leader in the travel and tourism industry facing geopolitical uncertainty, a globalized economy, evolving customer behavior and digitalization, how do you drive competitive advantage
The Senior Executive Program for the Travel and Tourism Industry is a collaboration between IESE Business School and JSF Travel & Tourism School. The program equips you with the insight, mindset and leadership capabilities to set your company’s strategic direction and navigate uncertainty.
SEP for Travel and Tourism is a transformational learning journey — one that brings together leaders from your industry and some of the finest minds in management innovation in an environment of collaboration and open dialogue.
You will examine the global trends shaping your industry. And you will be challenged to adopt new approaches, reassess your leadership, explore new concepts and broaden your perspective.
The result is a strengthened capacity to drive performance, deliver excellence in strategy and execution, and build alignment and a shared commitment to sustain competitive advantage today and tomorrow.
Over the course of three modules, three continents and five months, you will work within a cohort of fellow industry leaders: CEOs, owners, presidents, board members and senior executives from a diversity of organizations. These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions and associations, and many more.
Each participant contributes unique perspective, experience and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.
The SEP for the Travel and Tourism Industry is structured around three modules in strategic global hubs: Hong Kong, New York and Mallorca. The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts.
Participants 
Over the course of three modules, three continents and five months, you will work within a cohort of fellow industry leaders: CEOs, owners, presidents, board members and senior executives from a diversity of organizations.
These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions and associations, and many more.
Each participant contributes unique perspective, experience and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.
Why choose it
Gain a deep, holistic understanding of the travel and tourism value chain while exchanging ideas and experiences and experimenting with new concepts. You will challenge others and be challenged in turn and build deep bonds and ties with your peers and faculty. SEP for the Travel and Tourism Industry empowers you to lead with vision, identify opportunities and build a culture of innovation and collaboration to drive your company – and your career – to new levels of success.
Action Focus
By analyzing real problems from a general management perspective, you will enhance your knowledge of different business areas and how they interconnect. Most importantly, you’ll learn how to cope with these kinds of challenges in the future and how to best manage change through innovation. You will also identify challenges facing your organization and develop an action plan to address them.
Present Challenges
You will quickly notice an impact on your performance as the program increases your awareness of the internal and external forces affecting your company. The emphasis on hands-on learning will provide you with skills you can apply immediately. The program accelerates your leadership skills and empowers you to deliver an improved experience for your customers.
Global Teamwork and International Perspective
The program will further develop your cross-cultural collaboration and communication skills as you work closely with people from different countries and cultures. You will find new ways to approach problems and seek solutions.
Networking Opportunities
IESE’s faculty members are renowned worldwide for generating a rich exchange of experiences among participants, granting them a unique networking opportunity.
Participants will connect with global leaders in corporate, non-profit, and government organizations.
Structure & Calendar
A Curriculum for Growth and Strategy Execution
SEP for Travel and Tourism Industry
The SEP for the Travel and Tourism Industry is structured around three modules in strategic global hubs: Hong Kong, New York and Mallorca.
The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts. The impact is immediate, as well as enduring.
MODULE 1
Assessing the Competitive Position
Hong Kong – March 30th – April 3rd , 2020
- The Global Economy: Implications for the Industry
- Decision Making in a VUCA (Volatility, Uncertainty, Complexity and Ambiguity) World
- Cross-Cultural Management
- Leading Innovation and Mission-Critical Leadership
- Operations Excellence and Innovation
MODULE 2
Competing in the Global Marketplace
New York City – June 8th – 12th , 2020
- Global Strategy
- Distribution and Customer Strategies
- Corporate Finance
- Management Control and Business Problems
- Managing High-Performance Teams
MODULE 3
Shaping the Future
Mallorca – September 14th-18th, 2020
In the final module, you will cover the following topics in addition to working on your action plan:
- Digital Marketing
- Digital Transformation
- Driving and Managing Change
- Entrepreneurial Leadership
- M&A and Strategic Alliances
- Organizational Structures and Strategy Implementation
Methodology
A Transformational Learning Experience
The SEP for the Travel and Tourism Industry delivers a transformational and immersive learning journey. The program helps industry leaders strengthen business skills while expanding knowledge of the latest management research and the challenges most relevant to the travel and tourism industry.
Each module includes expert advice on doing business on that particular continent. This takes the form of leadership forums, roundtables and talks from guest speakers.
In addition, you will work on the individual challenge action plan throughout the three modules. This strategic action plan is designed around a particular business challenge that each participant has identified before the program begins.
Active Learning
At IESE we believe that learning should be experiential. Through workshops, simulations, role plays and projects, you will practice concepts and develop competencies that can be implemented immediately.
Case Method
The case method presents you with real-life business challenges to analyze. You work as a team to develop a practical framework for effective decision making. Industry-specific case studies spark discussions that will broaden your perspectives and expand your understanding of key business areas.
Three Strategic Locations
SEP for T&T offers our participants an opportunity to apply program learning in a different parts of the world. This means a trip to three strategic locations – Hong Kong, New York and Mallorca – to experience the unique business culture and entrepreneurial economy of North America, Europe and Asia.
World Leading Guest Speakers
Our roundtable sessions bring together some of the sharpest minds in the industry to discuss the trends, challenges, and future of the travel and tourism industry.
Participants receive game-changing insights from world-class leaders. It is a unique opportunity to learn about innovative ideas that can be put into profitable action.
And participants can steer these discussions to specific areas of interest and concern.
Rafat Ali, Founder of Skift.com
“Skift.com is a business media company focused on news information across all sectors of the travel and tourism industry. Speaking at the SEP program I have been able to meet lots of the companies we talk about. Skift.com aims to provide a big picture view of the T&T industry and to provide insights on the future of travel.”
George Yeo, former Foreign Affairs Minister, Singapore and current Chairman of Kerry Logistics
“It is so important for SEP participants to understand how Chinese travellers are going to transform the travel and tourism industry in the years ahead.”
Faculty
A World-Class Faculty
At IESE, you will have open-door access to some of the finest minds in business. With PhDs from many of the world’s leading universities and deep global business experience, IESE professors are at the forefront of business innovation.
Faculty expertise is built on deep experience – in consultancy, on boards and at the helm of their own enterprises. Our professors teach at IESE campuses and centers all over the world, across borders and cultures, and across the full spread of our program portfolios.
“At a time when the tourism industry is facing great challenges and opportunities, this program aims at helping senior executives to successfully lead their organizations for years to come.”
-Philip Moscoso, SEP Academic Director
Academic Director
Philip Moscoso
Academic Director
Professor of Production, Technology
and Operations Management
Core Faculty
![]() Assistant Professor of Managing People in Organizations Contact |
![]() Professor of Managing People in Organizations Contact |
![]() Senior Lecturer of Information Systems Contact |
![]() Professor of Financial Management Contact |
![]() Associate Professor of Managing People in Organizations Contact |
![]() Professor of Managerial Decision Sciences Contact |
![]() Professor of Entrepreneurship and Negotiation Teaching Unit Contact |
![]() Professor of Information Systems Contact |
![]() Associate Professor of Managing People in Organizations Contact |
Admissions
Admissions Process
The Admissions Committee of the SEP for Travel and Tourism Industry thoroughly reviews all applications and seeks a balanced mixture of backgrounds among qualified applicants.
To apply to the program, please email us at admissions@jsftraveltourism.com.
Program fee
The program fee of 27.500€ include tuition, teaching materials, and lunches. Travel expenses and accommodation are not included however we negotiate preferential rates with local partners.
Upon admission a deposit of 8,250€ is required to secure a place on the program (30% program fee). This will be fulfilled within 30 days of our confirmation of admission. The outstanding amount of 19,250€ will be fulfilled by no later than 31st December 2019.
After 29th November 2019, we will require full payment of program fees (27,500€) within 30 days of confirmation of admission. The process of admissions will close on 28th February 2020.
Cancellations or deferrals must be submitted by email before 28th February 2020. All cancellations and deferrals will be subject to a fee of 30% of total program fee.
Contact
For a personal conversation about how the program can benefit you, please contact our advisory team:
John Healy
Asia & Middle East
jhealy@jsftraveltourism.com
Karolina Cintron
Americas
kcintron@jsftraveltourism.com
Inés Entrena
Europe
ientrena@jsftraveltourism.com
“It has been an incredible experience. The good thing about this program is that is unique, bringing together people from the T&T industry which is not like any other program. Content and professors are great but more importantly is the network that you generate from being here and the discussions you actually have in the classroom are far more relevant especially since all are from the T&T industry.”
Sam Turner, Sales Director Hotelbeds
“As a business leader for an owner operated organisation, I need to be constantly learning. To help my business thrive and expand, I need to be responsive to the ever-changing dynamics of the global economy and get a global outlook of what the future holds. The Senior Executive Program provided an exceptional learning experience. Participating day-to- day in this program provided me with an enriching perspective of a group of culturally diverse peers that I can use on a daily basis to address our business challenges in the travel and tourism industry.”
Simo?n Pedro Barcelo?, Co-Chairman of Tourism Group Barcelo?
Frequently Asked Questions (FAQ)
1. What is SEP?
SEP for Travel & Tourism is an International Executive Program for the Travel & Tourism Industry launched under a transversal and global approach, that fosters the exchange of expertise among tourism industry leaders granting them with a unique networking opportunity.
Guided by IESE’s best professors, the participants will learn how to cope with the future challenges their organizations face, developing an action plan to address them. They will also reassess their leadership skills and explore new concepts to broaden their perspective. The result is an enhanced ability to drive performance, achieve strategy and implementation excellence, and build common values and commitment that will maintain competitive advantage over time.
2. When and where will the program be held?
The program is structured around three modules in strategic global hubs: Hong Kong – February 5-9, 2018, New York City – April 9-13, 2018, Mallorca – June 4-8, 2018.
The modular format means you can invest in your leadership without compromising professional responsibilities. And between modules you have a chance to implement new ideas and concepts. The impact is immediate, as well as enduring.
3. Who can participate?
SEP is a program for CEOs, owners, presidents, board members and senior executives from a diversity of organizations. These include hospitality and accommodation, travel and transport, tour operators, tourism services, rent-a-car, OTAs, DMCs, tourism institutions, IT companies, consultancy and many more.
Each participant contributes unique perspective, experience, and insight. The exchange of ideas is central to the learning experience and builds a solid and enduring business network.
4. How many participants will be attending the course and where do they come from?
SEP is integrated by 20 – 25 senior executives from global leading companies.
5. What are the benefits of participating?
It is the second edition of this International Executive Program where participants will gain a holistic understanding of the travel and tourism value chain, through a truly transversal and global industry approach.
The participants will examine the global trends that transform the industry. They will face new challenges, adopt new positions, reassess their leadership skills and explore new concepts to broaden their perspective.
The result is an enhanced ability to drive performance, implement excellence, and build common values with commitment that will maintain competitive advantage over time. SEP will grant the participants not only an enriching exchange of expertise, but also a unique networking opportunity that will be most beneficial for them.
6. Can I attend only one of the three modules?
The program is a comprehensive journey that requires the participants to attend all three modules to successfully complete the course.
7. How does the admissions process work?
The program is a comprehensive journey that requires the participants to attend all three modules to successfully complete the course.
8. What is the deadline to apply?
November 2017.
9. Are flights and accommodation included?
Flights, accommodation, and transfers are not included however materials and daily meals are. We have negotiated preferential rates with partner hotels, all located within proximity of the campuses or where the classes will be held. For more information, please contact us.
10. In which language will the program be held?
The program will only be held in English language.
11. What is the program’s weekly schedule?
Monday to Thursday from 8:30am to 6pm and Friday until 2:15pm.
Each module will have a welcome cocktail at the beginning of the week and dinner at the end (Thursday evening).
12. What are the visa requirements for US and China?
Citizens of most countries do not need visas to enter Hong Kong for tourism and can stay for periods ranging from seven to 180 days, depending on their nationality. If you are unsure of your situation, please check in any Chinese embassy or consulate. You can also find more details about visa requirements in the Immigration Department website.
For United States, ESTA is necessary and each participant shall manage its own application.
To ensure you are eligible for entry please check visa requisites with your embassy before departure.