Travel and Tourism Executive Program

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JSF Travel & Tourism School
Tel.: +34 871 15 99 83



Leadership Training

Cultural Experience






Are You Ready To Go?

Fast Track Your Leadership

You know your job well, however, you know that you want more. You want to go further, to assume greater responsibility, to have greater impact, and to show greater leadership.

At the Travel and Tourism Executive Program (TTEP) we can show you the way to lead at
a higher level and accelerate your transition to senior leadership by empowering you to deliver strong competitive advantages to your company and to become a key driver of its growth. You will be equipped with the insights, mindset and leadership capabilities to drive change, innovation, and growth.

Learn to lead cross functional initiatives and to develop the competencies of a senior executive. Acquire the skills to deliver strong competitive advantage to your company. Prepare to take the next step professionally.

During the program, you will explore business- critical issues through open dialogue with peers and faculty, real-life case studies and hands-on activities that will enhance your thinking. You will develop robust strategic and decision-making skills. TTEP will provide you with a broader understanding of today’s global marketplace and the tools to become an effective leader.


As a result, you will emerge from TTEP as a stronger and more focused leader, fully armed to take the next step in your leadership journey.

“This program will strengthen your leadership capabilities, allowing you to progress as a leader and enabling you to successfully contribute to the development of your organization for years to come.”

Philip Moscoso, Academic Director, Professor of Production, Technology and Operations Management, IESE


Imagine Yourself Here

Join a group of world-class participants, key drivers of their company’s growth, who share the same challenges and objectives as you do: to take on larger, critical roles and move into senior leadership roles within the T&T industry.

TTEP participants come from a broad diversity of backgrounds, organizations and business roles within the T&T industry. Ideal candidates include:

  • Middle managers
  • Functional managers
  • Heads business units
  • Unit leaders
  • Newly-appointed general managers
  • Project managers


Progress as a Leader in the T&T Industry

Travel and Tourism as an industry is growing steadily, yet it faces a range of potential disruptions over the next 10 years. These disruptions may significantly impact industry players and their business models. As such, learning new techniques and advancements will help you and your organization adapt and innovate.


TTEP brings together all sectors within the tourism industry under a unique transversal and global approach. One that fosters the exchange of experiences among industry peers, thereby allowing you to adopt a broader perspective for you, your company and the industry.

The discussions you will have in the classroom are particularly relevant to exchange ideas, insights, and perspectives to broaden your outlook.

A Unique Cross Cultural Experience

TTEP delivers a transformational and immersive learning journey offering you the opportunity to apply program learning in different parts of the world.This means travelling to 2 hub strategic locations – Dubai & Barcelona – to get a deeper understanding of the multicultural context and experience the unique business culture of the Middle East and Europe.

“Leadership in a global business context demands the ability to engage rather than merely transact across cultures. In such exciting destinations, all participants are able to immerse themselves and learn how to succeed in cross-cultural environments.”

Antonio Pen?a, Director at JSF T&T School

Each module includes expert advice on doing business on that particular continent. This takes the form of leadership forums, roundtables and talks from guest speakers.The program will further develop your cross-cultural collaboration and communication skills as you work closely with people from different countries and cultures. This way you will find new ways to approach problems and seek solutions.



Two Modules, Unlimited Learning

Our academic program has been strategically designed in two separate one-week modules, the first in Dubai in April 2019 and the second in Barcelona in June 2019, allowing for maximum learning and minimal disruption.

The two-module format means you can invest in your leadership without compromising your professional responsibilities. Between modules you have the opportunity to implement new ideas and concepts. When you come back for the second module, you bring fresh experiences for debate and discussion. The impact is immediate, as well as enduring.

Dubai 21-25 April, 2019

  • Thinking outside the box
  • Decision-making in VUCA contexts Volatility, Uncertainty, Complexity and Ambiguity)
  • Key macroeconomic trends
  • Corporate finance
  • Management control
  • Developing strategic thinking
  • Operations management – Service excellence
  • Self-leadership
  • Team leadership
Barcelona 10-14 June, 2019

  • High-impact communication
  • Digital transformation (big data, social networks, and more.)
  • Digital marketing
  • Operations management – Optimization
  • Cross-cultural management
  • Leading change

Learning Based on Action

The TTEP experience is built on action learning, a central and dynamic element of the program. It is a learning journey that will expose you to new ways of thinking and doing.

You will quickly notice an impact on your performance as the program increases your awareness of the internal and external forces affecting your role. The emphasis on hands-on learning will develop skills you can apply immediately. The program accelerates your leadership skills and empowers you to deliver an improved experience for your customers.



Big Picture Benefits for Your Career


Our program will open you up to new levels of understanding of businesses, empowering you to see the bigger picture. Peers and professors will invite you to put into practice fresh perspectives and techniques. When you’ve finished, here’s what you’ll be able to do:

Adopt a broad perspective of your company and industry

Address problems with creativity

Assess your strengths and identify areas for growth

Take better decisions based on a broader perspective

Manage others effectively, resolve conflict and drive performance

Plan resources and tactics to execute change and boost results

Understand strategy and align your team, and advocate for your function

Cascade your company’s vision and gain buy-in for your ideas





IESE’s World Class Faculty

At TTEP, you will meet recognized thought leaders, skilled educators, ground-breaking researchers, active corporate board members, and award-winning authors. They will empower you to become the visionary leader your career, your organization, and the global travel and tourism industry demand.

Two distinguished professors who form part of IESE’s world-class faculty will be guiding your journey.

Eric Weber
Associate Dean, Professor of Accounting and Control
PhD: Kellogg Graduate School of Management, Northwestern University, US

Yih-teen Lee
Associate Professor of Managing People in Organizations
PhD: HEC, University of Lausanne, Switzerland

Admissions Process

The Admissions Committee reviews and accepts applications at any time although as sessions tend to fill to capacity, early application is recommended. We thoroughly review all applications and seek
a balanced mixture of backgrounds among qualified applicants to contribute to a diverse, shared learning experience. Proficiency in written and spoken English is essential for completing course assignments and engaging in fast-moving discussions. A telephone or personal interview also may be required as part of the admissions process.

To apply for this program please email us at

Program Fee

  • The program fee of 15,900€ includes tuition, teaching materials, and lunches. Travel expenses and accommodation are not included.
  • Upon admission, 20% of the fee must be paid. Full payment is due 45 days prior to the start of the program. Should admission take place within 45 days of the start of the program, payment will be due upon receipt of invoice.
  • If you need to cancel or defer participation, you must submit your request by email more than 30 days prior to the start of the program to receive a full refund.
  • Due to anticipated program demand and the volume of preparation requirements, cancellations and deferrals received within 30 days of the start of the program will be subject to a 20% cancellation fee.

Contact Us

JSF Travel & Tourism School Admissions
+34 87 115 99 83